Anne Geddes, queen of perfect baby photography, breaks her iconic style to help parents feel less anxious online.
1
96% of parents feel pressure to show kids looking perfect online. Karicare Toddler was on a mission to change that. But instead of partnering with lots of influencers, we partnered with one. The perfect one - Anne Geddes.
2
The press announced our mission
3
Parents started posted more realness online with #feedthereal
4
We used #feedthereal to celebrate real people in our ads
Results
+52M
+5%
+7.2%
reach with over 60 pieces
of media coverage.
A record sales month post
the campaign.
Highest sales month
from the month prior
reached record market
share at 7.2%
Best of all, we made parents feel good about being real.
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